Field Training Manager

Employer: Deepak Fertilizers & Petrochemicals Ltd
Posted on: December 06, 2017

Job Title                    Field Training Manager
Location                    Aurangabad, Maharashtra, India
Salary                      12 to 14 Lacs /Annum
Apply before              Tue Dec 19, 2017
Job Type                    Full-Time
Key Skills                    Training
Experience required     Any experience
Education                     B.Sc.(Agriculture)
Job category                Farm Inputs
Sub Category               Fertilizers

 

 

 

Key Accountability

 

  1. Plan & ensure all Zonal market development activities are conducted as per plan & budget to promote Mahadhan brand & increase awareness about value proposition of existing/new products

 

  • Plan annual/monthly market development activities for each of the zone/focus crops & products under the area marketing managers (e.g. Organized farmer meetings, Demonstrations & demo-site meetings, Crash Sales Program & Joint Crash Sales Program, Bazaar Day, Crop seminars, Sub-dealer training/co-op meeting, etc.)

 

  • Update plan on a monthly basis crop/farmer/region requirements in concurrence with marketing services manager

 

  • Motivate field staff to conduct important marketing activities like crop seminar, field day, Crop Productivity Enhancement Project (CPEP), CSR activities, Mahadhan Shetkari Manch, Mahadhan Customer Day and exhibitions - participate in key activities

 

  • Plan & monitor large scale farmer demonstration & trials for new product launch in coordination with Crop Agronomist as well as Area Marketing Manager

 

  • Coordinate with internal teams (Area/Zonal Manager) and external stakeholders Dealer /institutes for providing details for in-house magazines, literature feedback, wall painting, survey (customer satisfaction, product performance, etc ) and other adpro activities

 

 

 

  1. Attend group meetings of KOLs/Crop Heroes/progressive farmers & build rapport with  key institutions in local farming community          

 

  • Attend large group meeting s of Crop Heroes, Crop Dev Officers & Crop experts and motivate them to become Mahadhan Brand Ambassdors

 

  • Develop connect with area/crop experts in the command area and make availability of experts to involve in farmer related programs

 

  • Create trust among farmers in product performance based on scientific trial results – MCBR

 

  • Develop rapport with key institutions in the farming community (e.g. state agricultural universities, research stations, Krishi Vigyan Kendra, marketing federations, co-operative institutes, FPOs & Nurseries) in each area and work closely on coordination with Zonal Marketing Managers

 

  • Collate and validate market intelligence on existing MOPs for Mahadhan as wells as key competitor products and share with Marketing Services Manager

 

  • Establish value base pricing out of demonstration, feedback of farmers/stakeholders

 

  • Generate farmer’s data from all team members and collate for future usage and targeted messaging

 

  1. Develop connect with key sub-dealers/retailers in command area to update on new products and track liquidation of the products

 

  • Maintain account and oversight of key local retailers/sub-dealers in each area and closely track stock, liquidation of these sub-dealers/retailers

 

  • Attend to technical queries of retailers/sub-dealers

 

  • Create awareness about the new/existing products and Mahadhan brand among the key accounts

 

 

 

  1. Review, monitoring & capability building of Field Team

 

                

 

  • Assess training requirements of the Area Marketing Managers and organize training in coordination with the zonal training manager

 

  • Identify key potential areas in command area and ensure all key areas are visited by the Field Teams as per a defined Beat Plan

 

  • Share reporting/MIS of market development activities conducted & liquidation every week with Marketing Services Manager

 

  • Collate/validate market intelligence on existing MOPs provided by Field Marketing Team for Mahadhan as wells as key competitor products and share details with Zonal Marketing Officer

 

  • Conduct & participate in monthly / quarterly zonal review meetings

 

  • Provide technical marketing inputs to area marketing managers as per crop/farmer requirements

 

  • Submit annual & monthly marketing plan, marketing bills and reports and update monthly plan basis requirements

 

  • Provide feedback to Crop managers/ Product Managers on the farmer requirements, pain points & competitor products

 

  • Participate in appointment process of Sales Promoters

 

  • Approach KVk and Agriculture college for Sales promoters requirement and if necessary will give presentation

 

2.Work Relations ( Internal and External)

 

Internal Relations

 

  • Zonal Field Marketing Team

 

  • Marketing Services Manager

 

  • Sales Team

 

  • Market Intelligence Team

 

  • Crop & Product Manager

 

External Relations

 

  • KOLs (Crop Heroes, Progressive Farmers, etc.)

 

  • Representatives of farmer customers & crop development officers

 

  • Key Institutions (e.g. state agricultural universities, research stations, Krishi Vigyan Kendra, marketing federations, co-operative institutes, FPOs, Nurseries)

3.Key Dimensions

 

Financial Dimensions

 

  • Zonal Market Development Activity Target

 

  • Zonal Liquidation Target

 

  • Sch. Adh. to demo & farmer trials target

 

  • Connect with target # of KOLs & target # of Institutions

 

  • Schedule Adherence to Zonal Reviews & MIS Generation

 

People Dimensions

 

  • Direct reports – Area Marketing Managers

 

4.Achievement Profile:

 

Education Qualifications / Background

 

  • B.Sc/M.Sc. Agriculture/Horticulture

 

  • Post Graduate Diploma/MBA (Agri Business Management)

 

  • Ph.D. (Agriculture / Horticulture) would be preferred

 

Relevant and Total Years of Experience

 

  • 18 to 20 years of work experience in the field of Agricultural Product Promotion

 

Technical/Functional Expertise

 

  • Knowledge in the field of agronomy, plant pathology, entomology, water management, extension, soil science and agriculture chemistry, plant physiology, biotechnology etc.

 

  • Knowledge of laying down field trials, observations or protocols / parameters

 

  • Knowledge of products, rural markets, agriculture and farmers

 

  • Knowledge of territory and crop cycles within the territory

 

Behavioural Competencies (List only 3- 5 specific behavioural competencies)

 

  • Strategic Thinking

 

  • Planning & implementation skills

 

  • Interpersonal skills -  Customer Service Orientation – building connect & provide advisory

 

  • Analytical and Liaising skills

 

  • Communication & presentation skills

 

 

 

Personality (List only 3- 5 specific personality characteristics)

 

  • Team Player and collaborative style of functioning

 

  • Proactive attitude to take feedback from KOLs & Institutions

 

  • Objective in nature: Ability to objectively assess results of farmer demonstrations

 

  • Able to clearly communicate and articulate with local community & talk about Mahadhan product

 

 

 

 

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